I have over 20 years of business, marketing and advertising experience. I have served on both sides of the desk -- As an Entrepreneur business owner and executive, and as an advertising principal, creative director and account manager.

I have a diverse background of knowledge and a wealth of experience in the following:

• General Industry and Project Experience
• Business & Entrepreneurial Experience
• Marketing & Merchandising Experience
• Marketing, Advertising & Internet Communications
• Sales Experience
  

General Industry and Project Experience

In the following areas I may be considered an expert because I have multiple years, multiple clients and/or have developed multiple projects:

• Advertising & Marketing Communications
• Online Ventures
• Computer Software & Hardware
• Internet & E-Commerce Services
• Supermarket Retail & Wholesale
• Retail Information & Marketing Systems
• Health Care Providers
• Floor Covering Retail & Wholesale
• Automotive Retail
• Publishing & Publishing Systems
• Paper Products Manufacturing
• Sporting Goods Retail
• University Education, Sports Programs & Fund Raising
• Consumer Electronics & Appliance Retail & Wholesale
  

I also have project experience in the following industries:

• United States, State & City Government
• Telecommunications
• Environmental Issues & Waste
• Human Resources
  

Business & Entrepreneurial Experience

Traditional business and online venture concepting/modeling/planning, complete financial projections, break-even analysis, return-on-investment studies, investor presentations, investment procurement, startup phase management, ongoing financial reporting, investor relations, bank and financial institution relations, personnel management, production/operations management, capital equipment purchasing and leasing, long hours and sweat equity.

Marketing & Merchandising Experience

Long-term and short-term planning, market analysis, geo-demographic study/research, site analysis, budgeting (as annual dollars and/or a percentage of sales), marketing/advertising spending R.O.I. projections, focus group development/execution/analysis (quantitative and qualitative), new product/service development, relationship marketing, public relations events and activities, event marketing, vendor cooperative program development/presentation/execution, sales promotions, sweepstakes promotions, retail partner promotions, database marketing and electronic marketing.

Customer Specific Marketing (Special Area of Expertise) - Retail-based frequent shopper program development/execution/analysis, long-term/short-term program planning, increased household (HH) card penetration, HH identified sales and transaction management, HH spending distribution/category analysis, HH segment markdown management, targeted offers, redemption forecasting/profitability/analysis, electronic discounting, multi-tiered electronic discounting, HH spending offers/fulfillment, retail partnering, points programs and a working knowledge of complex customer specific marketing software applications.

Retail product and service merchandising, movement analysis, sales forecasting, profitability projections, product/category/department markdown analysis, vendor program management and category management.

Marketing, Advertising & Internet Communications

In the realm of marketing, advertising and Internet communications production, I have the following personal experience including strategy and planning:

Internet - Concept, site design, site maps, copy writing, content management, imagery, layout, typesetting and digital file preparation/publishing to on Mac OS 10+ systems utilizing Dreamweaver, Fireworks, Flash, NetObjects Fusion, GoLive CyberStudio, ImageReady, PhotoShop and Illustrator applications. Good understanding of HTML, other programming, final production, launch and site maintenance.

Print - Concept, design, copy writing, imagery, layout, typesetting and digital file preparation on Mac OS 10+ systems utilizing InDesign, QuarkXPress, PhotoShop and Illustrator applications. Good understanding of digital and conventional print prepress and print production for sheet-fed and web printing. Print buying, distribution and direct mail fulfillment management experience.

Broadcast - Concept, script development, story board creation, musical identity direction, talent selection/management, direction and editing. Post production direction and media buying.

Other - Concept, design, copy writing, imagery, layout, typesetting and digital file preparation for corporate/brand identity systems, billboards, permanent signage, point-of-purchase signage/displays, product labels/packaging and a variety of sales support, relationship marketing and direct marketing materials.

Sales Experience

In addition to all the experience above, I have the following sales background to include computer/computer-related hardware and software sales, retail sales, contract sales, business-to-business sales, prospecting, lead qualification, cost estimating, proposal drafting/presentation, follow-up calls, deal closing/account acquisition, financing, product/service execution/fulfillment, account management, account review, sales quotas, account profitability analysis and sales management.

A Very Short Resume

• 7/1999 - Current -- Freelance Marketing & Advertising Consultant
  
  
• 6/2003 - 8/2006 -- Creative Director for Snapshot Group, Inc. (Jacksonville, Oregon)
  
  
• 4/2001 - 6/2003 -- E-commerce Retail/Wholesale Sales & Marketing Manager for Beverly Hills Teddy Bear Co. (Valencia, California)
  
  
• 8/1998 - 7/1999 -- Account Executive / New Business Development for Emma Advertising (Medford, Oregon)
  
  
• 1/1998 - 9/1998 -- Vice President of Sales & Marketing for Information Technologies (Indianapolis, Indiana)
  
  
• 4/1994 - 4/1998 -- Vice President of Marketing & Advertising for Pay Less Super Markets, Inc. (Anderson, Indiana)
  
  
• 9/1989 - 4/1994 -- Owner/President/CEO of Design Press, Inc./ImageQ Advertising (Indianapolis, Indiana)
  

For a copy of my full resume, please contact me by clicking here.